Brain6

Mersawa Associates

Disrupting Everyday Politics

We are a political and public sector services firm.

Data-driven.

Digital-first.

Inspired.

By humanity.

Our Expertise

Rarely is a single skill or service enough to achieve your goals. So, we offer a full spectrum.
Our solutions are tactically best-in-class, yet strategically integrated.

Digital Media

Digital is the future, every guru claims. Yet, you may find consistent results difficult. Let us help you across strategy, creative, ad & influencer campaigns, community management and analytics. Real outcomes, not vanity metrics.

Data & Analytics

We don't think of polling, sentiment analysis, physical, digital, public commercial or proprietary data. We think of analytics systems, integrating all of the above. Data means you can think and act, different.

Policy & Legislative

Effective communication of policy is hard, effective action even harder. Be it speechwriting, committee work or policy drafting and analysis, we can help you ensure both effective politics and effective policy.

Research Insights

You're looking for the next big thing. You need someone to distinguish the true fundamentals from the mere fads. We focus especially in research areas marked by interdisciplinarity & complexity and validate our conclusions with real-world experimentation.

Traditional Media

While resolutely digital-first, we often supplement our solutions with traditional media engagement and management. Our services range from media drafting and placement to even book publishing.

Field & Engagement

The human touch still matters. Hybrid digital-physical solutions are the future. We can assist with volunteer management, field organizations and event planning.

We are not just consultants.
We get our hands dirty.
We get things done.

Depending on your existing capabilities and resources, we can play a variety of roles such as:

a) Pure advisory;
b) Project management;
c) Training;
d) Back-end support; or
e) Full end-to-end implementation.

Our Clients

We don't just analyze political risk. We create it.
We have an established track record in our political and public sector niche.

Political Parties

We have operated in national election campaigns in Malaysia and a neighbouring country.

Political Factions

We have supported a youth wing faction in national party elections in Malaysia.

Political Figures

Our existing and past clients range from Federal Ministers, State Ministers, Members of Parliament (Upper & Lower House), State Assemblymen and prospective candidates.

Government

Our experience include media & policy work for a State Government in Malaysia.

NGOs & CSOs

We have worked with a range of non-governmental & civil society organizations in Penang, Johor and Kuala Lumpur.

Private Sector

We do accept private sector engagements with significant synergy with our political and public sector focus.

Mersawa & Beyond

The Mersawa tree, as it is known in Malaysia and Indonesia, is a light hardwood of the genus Anisoptera. It is known as Krabak in Thailand, Phdiek in Cambodia, Mai Bak in Laos, Kaungmhu in Myanmar, Palosapis in the Philippines and Ven-Ven in Vietnam.
We believe Southeast Asia needs a different approach.
We continue to build real expertise and deep roots in the region.

Being Mersawa

We never stop recruiting. Mostly, because we are very selective.
We look for a rare combination of initiative, intellectual rigour, multi-skills, agility, strategic sense, as well as grit and growth mindset. And, of course, passion for what we do.
Because that's what our work needs and our clients deserve.
We'd love to get in touch.
Mersawa Associates